ICC's World Cup Windfall to Fuel Grassroots Cricket Development
At Simply Sport, we are striving to support the grassroots sports ecosystem in India. Sports can be a huge enabler for millions of people in India and we want to play a role of a catalyst in making this happen. Our athlete-centered initiatives are programmed to help individuals from all walks of life.
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Purpose
To help grassroot athletes
succeed in sport and life.
Values
Equitable, Sustainable,
Accessible.
Goal
To impact the lives of 100,000 athletes.
‘Breaking Barriers for Women in sport’ is a first-of-its-kind pilot study published by Simply Sport that aims to understand barriers girls and women face not just to enter sports as athletes but also as coaches/ administrators and support staff. We hope this sparks a need for a larger study, and the recommendations made by this study can help inform future policies and initiatives in the women sport ecosystem in the country.
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Areas of focus
We have directed our initiatives towards creating an impact in the grassroots sports ecosystem.

Grassroots sports support
We work with our partner academies, focusing on grassroots sports. We provide the necessary interventions to help athletes with the all-around development they need to fulfil their sporting dreams.

Sports science interventions
We provide our partner academies access to sports science experts. Strength & conditioning coaches, nutritionists and sports psychologists interact with athletes through online and offline workshops.

Women in Sports
We promote the participation of women in sports in India by addressing the underlying issues like access and stereotypes through different channels.

SAI partnership
We have partnered with Sports Authority of India to provide support in the areas of sports science, equipment, expertise, tech support, and research to amplify our impact and reach.
Impact
10
Junior-level athletes supported in their quest to excel and represent the country.
5000+
Grassroots athletes are impacted through our various sports science programs.
6600+
Female athletes and coaches are educated on the topic of menstruation & and mental health.
13
Communities and leagues we have partnered with to create a larger impact and to promote sports at the grassroots level.