History and growth
The Sports Management Industry in India is growing at approximately 15% per annum (source: DataPOWA) which is far more than the average growth rate of 5% worldwide. While globally, the sports industry contributes to 0.5% share of the GDP, in India it contributes only 0.1% to the GDP. According to a FICCI report published in 2018, India would require an estimated 4.3 million sports professionals working in the industry by 2022. To highlight the growing demand, IPL over the last decade has created employment opportunities for and also created employment for over 15000 professionals. Although the sports industry’s contribution to employment in India is just 0.5% as compared to 2-4% in developed countries, the number is estimated to rise rapidly in the coming years. Back in 2010, there were only a meager of colleges in India that offered sports management and related courses, and interested students mostly opted to study abroad. But now there are over 70 colleges/universities offering sports management or sports related courses right from degree to masters to diploma level.
Sports participation Vs Career option
While at least 50% of sports-crazy individuals actively participate in sports or choose sports as a career in other parts of the world, only 1 % out of 62 % youngsters ‘interested in sports’ end up choosing sports as a career option in India. It’s 35% in the USA and 30% in China. A area India needs to address deeply on converting participation interest into career option.
Funding for various sports by the government
Recent job trends in sports industry
Job searches for sports-related opportunities like personal trainer, sports centre manager and nutritionist have risen steadily in the country but postings for such positions have been gradually declining over the years, according to a report.
Searches for jobs related to sports have gone up by 11 % while postings for these jobs went down by 25 % in the period, according to a report by global job site Indeed.
Job seekers in the age group of 21-25 years showed the most interest in sports-related jobs, making up almost half (45 %) of all clicks in the category.
Different sports jobs available in India
Here is a list of jobs in the sports industry which are currently active:
Sales & Marketing
Sports marketing
Sponsorship sales
Operations
Match day operations
Venue operations
Hospitality
Ticketing
Ground staff
Spectator/Crowd management
Team manager
Digital
Social media manager
Communications officer
Content writers
Photographer
Videographer
Legal
Sport Lawyers
Analytics
Data analysts
Video analysts
Statistician
Equipment
Merchandising
Goods procurement
Broadcast & Media
Producer
Broadcasting and media rights
Others
Scouting
Player management/talent representation
Development officer
Physical education teachers
Sport lecturers
Trainers/Physios
Sport center managers
Nutritionists/Dieticians
Leading sports jobs market by state
Metros cities like Delhi, Mumbai and Bangalore have contributed big in creating sports jobs in India. With various factors like ease of business, professional sport clubs, fitness centers, schools/colleges, events, sports infrastructure, e-commerce boom helping drive the growth. Here's a state wise break-up of the jobs market share -
Delhi - 24%
Maharashtra - 20%
Karnataka - 15%
Telangana - 8%
Tamil Nadu - 8%
Sports courses offering colleges in India
As per the latest data from educational websites, India has more than 78 colleges/universities that offer various sports related courses ranging from diploma to masters. Private colleges form the majority of the colleges offering courses with 80%. Various colleges/universities have also introduced tie-ups with renowned foreign universities to bring the courses to the Indian students.
Some of the well known public or government aided colleges are:
LNIPE, Gwalior
LNCPE, Trivandrum
National Sports University Society, Imphal
Swarnim Gujarat Sports University, Gujarat
Tamil Nadu Physical Education and Sports University, Chennai
Few of private colleges offering sports related courses:
National Academy of Sports Management (NASM), Mumbai
International Institute of Sports Management (IISM), Mumbai
Global Institute of Sports Business, Mumbai
Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata
Symbiosis School of Sports sciences (SSSS), Pune
Institute for Sports science and technology, Pune
IIT Rohtak
DY Patil Management college, Mumbai
Majority of the students choose to study sports related courses post their graduate studies with Masters (MSc.) and MBA in sports management being the most popular degrees.
Average length of the various program in India:
Bachelors - 3 to 4 years (Full-time)
Masters - 2 years (Full-time)
Doctorate - 4 to 5 years (Full-time)