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Fair Play For All: Confronting Gender Biases In Sports

Gender differences throw a shadow on the accomplishments of athletes, male and female. This is a harsh reality in the world of sports, where athleticism knows no boundaries and dreams are built on the playing field. Think about this: even with the incredible progress achieved in the last several years towards gender parity, female athletes still encounter major obstacles to success, opportunity, and recognition. The shocking finding that women's sports received just 4% of all sports media coverage in the US in 2021 came from a research by the Women's Sports Foundation, underscoring the widespread presence of gender prejudices in sports media representation.

Gender inequality

The differences between men and women in terms of leadership places, engagement, and compensation are still present. An overview of the media situation of women in the arena is followed by a comparison of working women to working males. The importance of this issue goes beyond the scope of the sports arena topic and reflective more general themes of social justice and fairness within the culture. The path to gender equality in sports was shaped by many important historical turning points. One of them was the ancient Olympic Games, during which only males were allowed to compete. It was considered inappropriate for a woman to participate in sports for several centuries after this precedent. Indeed, from that point on, women’s participation in sports was associated with a multitude of obstacles and lack of recognition. However, in the twentieth century, the first steps were taken in that direction – the US adopted Title IX in 1972. Despite this, the 20th century turned out to begin the struggle for gender equality as, starting in 1972, the United States passed Title IX. The act “was a major factor outside the Olympic movement that made it more likely that women would have significant opportunities to compete in sports”. It ensured that the opportunities for athletic competition by female athletes increased and mandated equal opportunities for males and females in all fields of education, but in athletics as well. Moreover, the appearance of women’s categories in several sports and the launch of “gender equality programs” are further steps towards equality. However, research by Jones indicates the existing implicit biases related to women’s sports whilst referring to historical experience and culture.

In order to address long-standing disparities and promote gender equality in sports, it is important to ensure that athletes of all genders have equal opportunities to compete and succeed. This requires ongoing efforts through lobbying and activism.


Sports gender inequality is still present and affects both male and female athletes. These differences can be observed in various aspects of the sports industry, such as unequal media representation, coverage, and pay. Research consistently shows significant disparities in compensation between male and female athletes from a female perspective. According to a research, female athletes frequently earn significantly less money and endorsement deals than their male counterparts. In terms of sponsorship possibilities and prize money, this difference persists, with male players fetching bigger salaries in sports like tennis and football. For example, female tennis players often get less money than their male counterparts at big events, even when they perform equally well. This contributes to the gender wage disparity in the sport.


Gender inequality in sports is further exacerbated by the uneven media attention women's sports receive. This problem is highlighted by the Tucker Centre for Research on Girls & Women in Sport, which points out that media coverage of women's sports is significantly lower than that of men's sports. In addition to impeding female athletes' visibility and prospects, this lack of coverage feeds prejudice and preconceptions in both the athletic and general communities.

Gender inequality

Cultural and societal conventions in certain areas continue to dissuade females from engaging in sports, which restricts their opportunities for physical exercise and athletic growth. Girls may face pressure from society to adhere to specific feminine norms, such as shunning sports or physical activity deemed "unladylike." Feminist theory focuses on understanding and challenging gender-based inequalities and stereotypes in sports. It examines how societal expectations about gender affect participation, representation, and opportunities in sports (Birrell, 2000)

But it's important to recognize that gender inequality in sports affects male athletes too. While they often earn more money and sponsorship deals than their female counterparts, male athletes also have their own challenges to face. They might feel the need to conform to societal expectations of masculinity, which often link physical prowess with worthiness. This can lead to immense pressure on male athletes to meet unrealistic standards of appearance and performance, resulting in stress and anxiety.

Moreover, male athletes who defy traditional notions of masculinity by showing interest in non-sporting activities or excelling in sports considered "feminine" may face ridicule and exclusion from their peers, further worsening their situation. The limited representation of men in certain sports like gymnastics or figure skating also highlights how gender stereotypes can restrict opportunities for male athletes to pursue their passions and excel in their chosen fields. Gender inequality in the sports industry is made worse by the fact that women are not well-represented in coaching and leadership roles. (Hancock et al., 2018)

 Even though there are more female athletes than male athletes, women still don't hold many positions of power in sports, which limits their influence and career choices. This lack of representation not only denies female athletes valuable guidance and support, but it also reinforces gender stereotypes within the sports community. Similarly, the underrepresentation of men in sports like rhythmic gymnastics and synchronized swimming demonstrates how gender stereotypes can hinder male athletes from pursuing their interests and careers in sports.

To ensure that gender equality becomes a reality in sports, we need to address deep-rooted biases and create opportunities for all athletes, regardless of their gender. It's important to recognize that gender biases in sports have broader societal impacts, affecting opportunities, attitudes, and perceptions for both men and women. Discrimination and unfair treatment in sports not only limit women's chances of pursuing careers in athletics but also perpetuate myths about the abilities of men and women. These practices also reinforce traditional gender roles and stereotypes. To solve this problem, there should be a joint effort by policymakers, sports organizations, and society. Promoting diversity in coaching and leadership positions, fighting for equal payment as well as raising the profile of women’s sports through media are crucial to creating a more appealing and equitable sporting environment. By confronting embedded stereotypes and giving opportunities to all athletes irrespective of gender, we will help ensure that gender equality in sports is no longer an abstraction but a reality in future. In recent times there has been an increasing number of programmes, initiatives and movements aimed at promoting gender equality while fighting off sexism in sports. Among them are organizations such as Women’s Sports Foundation or campaigns like #ChangeTheGame which aim at creating inclusive sporting environments where female athletes can thrive.

Gender inequality

With hope for more inclusive and just tomorrow, the path towards gender equality in sport is full of promise and progress in sight. The athletic community's varied stakeholders have become aware of these prejudices lately and are now addressing them hence contributing to momentum behind the movement There is a dramatic shift with regard to identifying, challenging gender disparities, through diversity and inclusion, and equal opportunity for athletes regardless of sex. Sports can unite people where they move across boundaries and influence positive changes. While aiming for this objective in the society everyone should still have dedication towards creation of an environment that accepts all athletes irrespective of their genders as well as encourages them to fight for gender equality in sports.

Together we can create a situation whereby on one glorious day will see sports being embraced by men and women who want to make a difference in the world of sports and are able to contribute positively in this direction; it would mean that sport truly reflects the variety and richness of our planet.


Hancock, M. G., Darvin, L., & Walker, N. (2018). Beyond the glass ceiling: Sport Management Students’ perceptions of the leadership labyrinth. Sport Management Education Journal, 12(2), 100–109.

Sadat, M. (2023). Exploring Gender Disparities in Sports: A Theoretical Analysis Over Two Decades.

About the Author

Mansi Kulkarni has been a national-level athlete in 10m air pistol shooting, and I has recently attained her bachelor's degree in psychology. At present she is pursuing a career in sports psychology, aspiring to contribute to the optimization of athletes' performance through a deeper understanding of the human psyche.


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